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The Spike Process
We create content that search engines and your customers will love
What We Do
We create and manage SEO campaigns that give you a huge competitive advantage.
This means we turn Google users into your customers.

How We Do It – The Spike Process

Step 1 – The commercial success statement

We create a short commercial success statement that outlines exactly what strong ROI looks like.
The customer profile
We define your ideal target customer and define how we can find them on search engines engage them using content.
The offer
Make sure the site is fully optimised to convert users into buyers once we turn on the organic traffic taps.
Research
Use SEO tools to find target keywords and brainstorm content that will engage users.
Content planning

Often in SEO, there are many viable paths, we use our weighted value engine to help decide what content strategy will lead to commercial results the fastest.

These are some of our key metrics:

Best-in-class content
Our team of writers, designers, video editors, and researchers position your content as the market leader in your niche.
Review and Optimise
Our tracking and research team monitor the SERPs and your content to make sure it is performing – we are continually tweaking and improving to maximise impact.
Step 1 – The commercial success statement
We create a short commercial success statement that outlines exactly what strong ROI looks like.
Step 2 – The customer profile

We define your ideal target customer and define how we can find them on search engines and engage them using content.

Step 3 – The offer
Make sure the site is fully optimised to convert users into buyers once we turn on the organic traffic taps.
Step 4 – Research
Use SEO tools to find target keywords and brainstorm content that will engage users.
Step 5 – Content planning

Often in SEO, there are many viable paths, we use our weighted value engine to help decide what content strategy will lead to commercial results the fastest.

These are some of our key metrics:

Step 6 – Best-in-class content
Our team of writers, designers, video editors, and researchers position your content as the market leader in your niche.
Step 7 – Review and Optimise
Our tracking and research team monitor the SERPs and your content to make sure it is performing – we are continually tweaking and improving to maximise impact.