We help B2B companies generate real business results through search. We cover:
Campaign
monitoring
Digital PR
Technical
SEO
Overall
strategy
Content
creation
+ more
We can manage the entire process or specific components, such as executing high-quality digital PR campaigns or creating content.
Our methodology is based on targeting keywords that drive revenue. We also focus on creating best-in-class content that builds brands and authority.
Our link building strategy is based on high quality digital PR campaigns that generate press coverage in top-tier and key industry publications.
What you’ll get ✅
SEO is unique in B2B – we’ve worked on over 100 B2B campaigns and know how to drive results
In B2B SEO, the game is often different.
😱 Traffic is normally lower for relevant terms
😱 There is often high competition
😱 Content and link quality REALLY matters
You need an agency that knows how this sophisticated process works – not one that’s used to selling Nike trainers and golf clubs
Meet Doug, Kalium’s MD.
He’s a B2B search specialist
What you’ll get ✅
We help you decide which key terms to target using extensive keyword research and competitor analysis
In B2B search, most campaigns go wrong from the start. Companies typically target the wrong key terms; they usually focus on the suboptimal terms or vanity keywords that drive traffic but not sales.
We’ve run over 100 campaigns for B2B companies (mainly tech), and we see the same patterns. Terms with modest traffic but high intent drive all the business outcomes.
So that’s where we focus our efforts.
We also prioritise deep customer understanding, we build detailed customer profiles, analyse their behaviour and ask the key question – what is this buyer typing into the Google search bar?
Our goal is to build a target list of key terms that tick key boxes
What you’ll get ✅
Our team of specialist industry writers creates industry-leading content
Many search campaigns fail at the content stage. Companies can do everything right with search – even rank #1 for the keywords they target
But that’s not enough. In B2B, your content must build authority and make you sound like an expert.
That’s how you create trust and generate high quality leads.
We do both – make sure you rank in search engines but create the quality of content that makes buyers think: ok, these guys are experts, maybe they can help me.
Content written by experts
In B2B, it’s not just about tons of traffic, it’s about attracting the right buyers and converting them to sales. Our content wins in search but also elevates your brand authority and drives sales.
Links in top-tier publications
In B2B, it’s not just about tons of traffic, it’s about attracting the right buyers and converting them to sales. Our content wins in search but also elevates your brand authority and drives sales.
Flawless technical SEO
In B2B, it’s not just about tons of traffic, it’s about attracting the right buyers and converting them to sales. Our content wins in search but also elevates your brand authority and drives sales.
What you’ll get ✅
Our team of PR experts craft stories that attract links.
Meet Jane.
Jane hunts
unbelievable links.
Her
publications
include:
Forbes
The Times
IT Pro
Tech Radar
Boston Globe
What you’ll get ✅
We monitor your results on a granular level – looking at what content drives the most returns and constantly improving ROI.
Every week we review the campaign progress.
Because the behaviour of the search engines AND customers provides critical information.
This helps us make sure we’re using the right tactics, and it helps us gradually improve our tactical approach.
What you’ll get ✅
In B2B especially, nurturing is critical. Even interested prospects aren’t often ready to buy – we keep them in your funnel with consistent touchpoints.
Getting SEO right is just the first step. The best campaigns nurture prospects with high-quality content that engages their ICP.
We help drive readers toward this content via
Newsletter
Social media
Video
Meet Meg.
Meg is an expert on nurturing prospects through high-quality content.
What you’ll get ✅
If you get technical SEO wrong, you’re needlessly giving away traffic (most companies make mistakes)
We run a detailed technical audit that makes sure your technical SEO is clean.
We also run speed, sitemap, and other optimisations to ensure your site is giving Google what it wants.
Our search 🔎 campaigns
deliver real business results
UK Based Team
36 Fifth Avenue, Havant, Hampshire, England, PO9 2PL
Cape Town Team
55 Somerset Road, Green Point, Cape Town, South Africa
This is just for us to learn a little bit more about your site; it won’t take longer than a minute! ⏳
Let’s get started! 🚀🚀🚀
