We Help Paperless Pipeline Achieve 22% More Conversions with 50% Less Budget

Case Study

-50.5%

Total ad spend

-59.7%

Cost per conversion

-50%

Clicks

+22.6%

Conversions

Paperless Pipeline: A leading U.S. real estate transaction management platform

Paperless Pipeline helps real estate brokers, teams, and coordinators boost productivity by streamlining their workflows, reducing complexity and keeping them organized.

Trusted by more than 90,000 professionals across the U.S. and Canada, it offers powerful features at an affordable price point.

After five years of success growing Paperless Pipeline’s organic traffic, they came to us with a new challenge: make their Google Ads work harder. We delivered, cutting ad spend in half and driving more conversions.

Why Paperless Pipeline Chose Kalium

Paperless Pipeline had been running Google Ads for some time, but they knew the results didn’t match their potential.

They turned to Kalium because:

We know Google Ads inside out:

Our experts provided hands-on guidance and strategic clarity from day one.

We see the bigger picture:

With deep knowledge of Paperless Pipeline’s broader marketing funnel, we made Google Ads work as part of a unified strategy.

They trust us to deliver:

After years of SEO success together, they knew we’d bring the same quality and professionalism to paid campaigns.

“Kalium has been a great partner in managing our paid search campaigns. They’re knowledgeable, easy to work with, and responsive to our needs. It’s been a smooth process from the start, and we’ve appreciated their guidance in helping us refine our strategy.”

- Lauren Burt, Customer Success, Paperless Pipeline

Our Strategy

Built high-converting landing pages tailored to brokers, coordinators, and team leaders, boosting quality scores and conversion rates.

Expanded and refined audience targeting, then doubled down on what worked and cut spend on what didn’t.

Restructured campaigns by funnel stage, enabling better budget control and clearer performance insights.

Eliminated wasted spend with a rigorous negative keyword strategy that filtered out irrelevant clicks.

Enhanced conversion tracking via Google Tag Manager, giving us accurate, end-to-end visibility on what drove leads.

The Results

The results were incredible. Despite cutting traffic and budget in half, we drove more conversions at less than half the cost per acquisition.

Metric	Q1 2024	Q1 2025	Change
Clicks	43,000	21,400	▼ 50%
Conversions	296	363	▲ 22.6%
Cost per Conversion	$122	$49.16	▼ 59.7%
Total Ad Spend	$36,200	$17,900	▼ 50.5%

Experience the spike

With sharp targeting, persuasive messaging, and smart optimizations, we transformed Paperless Pipeline’s Google Ads performance, delivering more leads at half the cost.

Think your campaigns could be working harder for less?