Flock
Case Study

1 Year
(+437%)

Monthly traffic

1 Year
(+310%)

Monthly traffic value

1-3: 74
(+525%)

Keywords in positions

Flock is a bespoke hen party planner in the UK, specialising in creating unique and affordable hen party packages. They offer tailored experiences in popular destinations such as Edinburgh, the Scottish Highlands, and Bath.

Why Did Flock Engage Kalium?

Flock engaged Kalium to create valuable, search-optimized content that targets their ideal customer profile (ICP). 

Since many of Flock’s potential customers use search engines to find information on planning hen parties, it was crucial to develop reliable, informative content that highlights Flock’s unique services

By focusing on creating relevant, high-quality content, Kalium aimed to drive organic traffic to Flock’s site and convert visitors into customers.

Our Results

Here are some examples of articles we’ve created that consistently drive organic search to the site and rank in TOP positions for high intent search terms

Top 10 Classy Hen Party
Ideas For Sophisticated Groups

Monthly organic traffic: 270

10 Best Hen Party Ideas for
Small Groups

Monthly organic traffic: 180

10 Best Hen Party Houses & Lodges
in Scotland [Hot Tubs Included!]

Monthly organic traffic: 115

Overall Site Analytics

The graph shows Flock’s significant traffic growth since partnering with Kalium over the past year. Some key improvements include:

437%

Flock’s monthly traffic increase:

310%

Flock’s monthly traffic value increase:

74

(525% increase)

Increase in keywords ranking in positions 1-3:

This upward trend reflects the effectiveness of Kalium’s SEO strategy in driving high-quality, targeted traffic to Flock’s site.

Experience the Spike 

Flock’s extensive knowledge of bespoke hen party planning, combined with our SEO expertise, has led to significant traffic growth and better visibility for the business.

If you’re looking to achieve similar results for your business, get in touch with our team today. We’ll arrange a free SEO audit of your website and show you how to drive more traffic from Google search to increase your bookings.