Built for B2B SaaS teams spending under $10k/month on ads and need to prove ROI before scaling
No pressure. Just clarity on whether paid growth makes sense for your stage.
We help B2B Tech and SaaS companies build repeatable pipeline.
You are spending (or planning to spend) $3k–$10k per month, where every dollar must demonstrate ROI.
A complex product, long sales cycle, or non-obvious buyer journey where high-volume tactics fail.
You care about demo requests, sales-qualified leads, and downstream revenue - not traffic charts.
Big budgets can absorb inefficiency. Yours cannot.
Large competitors rely on broad-match algorithms and automated bidding. They treat ad spend like R&D - burning cash during long “learning phases” until performance stabilises. They pay for the algorithm’s education.
You can’t afford to do that. That’s why our system doesn’t start with automation - it starts with personalised precision.
We don’t rely on broad-match guessing games that burn budget to ‘learn.’ Instead, we use manual precision to target solution-aware, high-intent keywords while aggressively filtering out negative search terms to ensure you never pay for a click that doesn’t have a chance of converting.
This protects your budget from volatility and proves whether paid demand exists at your stage.
We optimise bidding, structure, and conversion paths so limited data still translates into a qualified pipeline, not noise. Spend is controlled, and risk is capped.
Once ROI is proven, we start using smart bidding, retargeting and additional distribution so prospects repeatedly see your best assets as they move through the decision journey.
Our campaigns deliver measurable growth
Real Estate Tech
Paperless Pipeline is a U.S. real estate transaction management platform trusted by 90,000+ brokers and coordinators. We rebuilt their Google Ads strategy with tight funnel structuring, custom landing pages, refined targeting, and rigorous negative keyword controls.
In the first year of optimisation:
+22.6%
-59.7%
-50.5%
Despite spending half as much, we delivered more leads at a dramatically lower CPA, turning an underperforming account into a scalable paid acquisition channel.
Subscription E-commerce Platform
Subbly is a subscription-first ecommerce platform for recurring revenue brands. When we took over, growth was capped by heavy reliance on branded search.
Within 12 months:
+59%
+6.6%
+128%
We shifted the account from brand dependence to a three-channel acquisition system built for scale without sacrificing efficiency.
Relic
Paperless Pipeline
Spark Shipping
LifeMD
These channels are not deployed all at once. We introduce them, based on budget maturity and proven ROI.
This is where almost every engagement starts. We target buyers actively searching for a solution right now, the fastest path to validation and ROI.
Often overlooked, Microsoft (Bing) is the default engine on millions of corporate devices. Lower CPCs, professional audiences, and easy expansion once Google demand is validated.
LinkedIn is powerful but expensive. We use it surgically once ROI is proven, targeting specific job titles and companies rather than “spray and pray” awareness.
B2B buyers are people too. Meta allows us to reinforce your message cost-effectively while prospects are outside work, supporting long decision cycles without LinkedIn-level costs.
We’ve been scaling B2B tech companies since 2018.
Kalium was built by stripping away the bloat of traditional agencies.
The strategists you speak to are the ones running your campaigns. No bait-and-switch.
We stay small by design to remain proactive, not reactive.
Our technical hub in Cape Town allows senior B2B talent without bloated UK or US overheads. You pay for thinking, not office rent.
Most agencies treat your budget like a tax base, taking a percentage of every dollar you spend. That creates a conflict of interest.
For budgets up to $5k p/m
£1,250 p/m (flat fee)
No onboarding fees.
For budgets $5k–$10k p/m
No onboarding fees.
Once ROI is proven, additional distribution layers (LinkedIn or Meta) can be introduced when the economics make sense – not upfront.
Budgets above $10k per month move to a custom flat-fee structure based on account complexity.
We don’t take a percentage. We operate on flat-fee retainers, based on strategic complexity, not how much you spend. Most clients start simple, validate ROI, and expand from there.
No pressure. Just clarity on whether paid growth makes sense for your stage.
