Relic is a holistic marketing agency, structured to service tourism-related organizations across the United States.
They work with destinations and their stakeholders to hone their image, develop in-depth strategies, drive visitation growth, and improve the visitor experience—leading to increased traveler satisfaction and spending.
Kalium worked with Relic in 2023 to increase organic search traffic for 9 of their clients.
The successful collaboration helped Relic provide SEO assistance to these clients and resulted in notable increases in their relevant search traffic.
The clients—while similar and all based in Utah—offered very different products, attractions and services. Each needed its own strategy to be successful.
As Relic was the white-label client, we needed to understand how our SEO efforts formed part of their overall marketing strategy for their clients.
Relic needed a white-label solution to create content and provide SEO marketing services for their clients.
Specifically, they needed an agency that was able to work on each client’s account to optimise their existing blogs and create new content that would drive traffic and generate more leads.
All of the clients were struggling to outrank other sites that had more updated and SEO-focused copy.
01
Performed detailed keyword research to identify opportunities for high-intent keywords to target ICPs for all 9 brands
02
Created and optimised content that wins on search engines BUT, more importantly, built authority and CONVERTED to sales
03
Worked to understand each client, what they needed and how Relic needed us to promote the business as part of their overall marketing strategy
indicates when the company started working with Kalium
“Working with the Kalium team as an extension of our agency was a fantastic experience, both internally and for our clients. With Kalium’s help, we were able to scale our content needs and deliver high-quality results. From their client services team to the researchers and writers, their professionalism, industry knowledge, and quality of work have set a benchmark that I consider the gold standard in the industry. I have had the privilege of working with Kalium at two companies, both in-house and as an agency white-label service provider. When the need arises again, I look forward to making Kalium our first call.”
Ryan Jones Relic Agency Director
Our search 🔎 campaigns
deliver real business results
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